Device name vs SimpleMDM name - what's the difference?
SimpleMDM name: This is the name used to represent a device in SimpleMDM. This name is seen only by the SimpleMDM administrator. This is the name seen when in the device listing view. When devices are first enrolled, the SimpleMDM name is set to be the same as the device name, assuming the name hasn't already been taken by another device.
This name can be edited from the Settings tab in device details.
Device name: This is the name that appears on the device itself. It can be viewed from the Info tab of device details. For supervised devices, the SimpleMDM administrator is able to edit this name over the air.